Plan a content program with ak:content-marketing

Use ak:content-marketing to structure a content program before production. It can map content pillars and topic clusters, build an editorial calendar, plan a blog post, audit an inventory, or design a repurposing workflow from evidence you provide.

Choose ak:content-marketing for program-level decisions

Use ak:content-marketing when

• You need a content strategy tied to an audience and business objective.
• You need owners, statuses, channels, keywords, or dates organized in an editorial calendar.
• You need a keep, update, consolidate, redirect, or delete recommendation for an existing inventory.
• You want a brief or cluster map before asking another Skill to draft assets.

Choose another workflow when

• You only need one piece of copy. Use ak:write with a bounded brief.
• You need keyword evidence or a technical search audit. Use ak:seo first.
• You need to send email, publish social posts, redirect URLs, delete pages, or change a production CMS. This Skill plans those actions but does not grant authority to perform them.

Prepare useful inputs

Confirm Marketing Kit is installed for the current runtime and scope. Provide the objective, audience evidence, approved brand voice, channels, content inventory, current performance data, constraints, owners, review stages, and the time period you actually control. Mark assumptions and missing data.

For an audit, provide source URLs or files plus the metrics you want considered. For a calendar, provide real capacity and approval lead time. The bundled frequency examples are templates, not required cadence or performance promises.

Run a focused planning task

/ak:content-marketing strategy "Create a 90-day content strategy from the supplied customer interviews and current inventory. Cite evidence, mark assumptions, and produce drafts only"

/ak:content-marketing calendar "Build an editorial calendar for the approved three pillars, using our real owners and review stages. Do not schedule or publish anything"

$ak:content-marketing audit "Audit the provided article inventory and performance export. Recommend keep, update, consolidate, redirect, or delete, but make no CMS changes"

The canonical input shape is [content-type] [topic]. Name the desired artifact and decision boundary instead of asking for a generic content plan.

Understand the stages

1. Frame the program. Confirm audience, goals, buyer-journey stage, channels, constraints, and available evidence.
2. Audit the current state. Review inventory, traffic, engagement, conversion, search health, freshness, accuracy, and brand alignment when the required data exists.
3. Choose pillars and clusters. Connect a small set of core themes to audience needs, business goals, and keyword evidence.
4. Design the workflow. Define content types, briefs, owners, statuses, review gates, distribution choices, and repurposing paths.
5. Build the calendar or report. Place approved work into a practical time period and attach measures that can be observed later.
6. Review before execution. A person approves claims, priorities, owners, redirects, deletions, paid distribution, and publication.

Keep strategy separate from external action

Use current, attributable evidence for customer claims, case-study results, comparisons, and search metrics. Brand voice should guide tone and terminology; it must not be used to invent proof. Review legal, privacy, accessibility, copyright, and channel requirements before production or distribution.

Verify outputs and evidence

Depending on the request, expect a strategy document, pillar and cluster map, editorial calendar, content brief, repurposing map, or audit report. The audit workflow organizes reports under assets/reports/content/{date}-{content-type}-audit.md.

A useful result names the input sources, separates evidence from assumptions, records owners and statuses, defines measurable success signals, and identifies every action still awaiting approval. Audit recommendations should include the item, issue, action, priority, and supporting metric rather than only a score.

Troubleshoot and know the limits

The frameworks organize decisions; they do not guarantee traffic, rankings, engagement, leads, or sales. Continue with the Marketing Kit overview, use ak:write for approved copy, or use ak:seo when search evidence is the missing input.