Build a creative direction brief with ak:creativity

Use ak:creativity to turn a campaign, audience, industry, and channel brief into creative-direction options. The Skill searches bundled local datasets for visual style, platform format, voiceover, music, and campaign reasoning, then combines the matches into a draft brief for human review.

It produces direction and recommendations. It does not generate finished images, video, audio, copy, media placements, or a published campaign.

Choose ak:creativity for direction

Use ak:creativity when

• You need a coherent direction before commissioning or generating assets.
• You want to compare visual style, platform, voiceover, music, and anti-pattern options from one brief.
• A creative team needs a draft that clearly separates the audience, objective, style, format, audio, and approval decisions.
• You want local, repeatable search over the packaged creative datasets without contacting a provider.

Choose another workflow when

• You need finished image, video, voice, music, or copy files. Use the relevant production Skill after the direction is approved.
• You need current platform specifications, trend data, licensing terms, legal clearance, or accessibility validation. Verify those with current primary sources and reviewers.
• You need brand positioning or audience evidence rather than creative expression. Resolve the research and brand brief first.
• You want a performance, revenue, conversion, recall, or cost guarantee. The bundled recommendations do not support those promises.

Prepare a decision-ready brief

Before running the Skill, provide:

• The campaign objective and intended deliverable.
• The audience and market evidence you have approved.
• Industry, product, offer, channel, and geographic or cultural constraints.
• Current brand guidelines, required elements, and prohibited treatments.
• The decision owner, review criteria, and any licensing or accessibility requirements.

Complete Onboarding, install Marketing Kit for the active runtime and scope, and keep the project instructions in effect.

See Runtime adapters before assuming the same tool, Agent, or post-processing behavior across runtimes.

Request a bounded draft

/ak:creativity Draft a creative direction brief for a B2B onboarding campaign aimed at operations leads on LinkedIn. Use the approved brand guide, present two style options, mark platform and licensing details for verification, and do not generate or publish assets

/ak:creativity Draft a creative direction brief for a B2B onboarding campaign aimed at operations leads on LinkedIn. Use the approved brand guide, present two style options, mark platform and licensing details for verification, and do not generate or publish assets

$ak:creativity Draft a creative direction brief for a B2B onboarding campaign aimed at operations leads on LinkedIn. Use the approved brand guide, present two style options, mark platform and licensing details for verification, and do not generate or publish assets

The Skill's public argument hint is [style or medium], but a fuller brief produces more reviewable output than a single adjective or channel name.

Understand the bundled search contract

The Skill uses a packaged Python search pipeline. These are its internal fields and options, not separate AgentKit runtime flags:

The normal Skill workflow begins with a creative-brief search, then uses domain searches only when the draft needs more alternatives or implementation detail.

Understand the stages

1. Confirm the brief. Extract campaign type, audience, industry, platform, brand constraints, and the decision still to be made.
2. Search campaign reasoning. A local BM25 index selects the closest packaged campaign category and its direction rules.
3. Search five local domains. The workflow searches reasoning, style, platform, voiceover, and music CSV data. It makes no provider request.
4. Assemble the draft. The brief includes a selected style, palette and effects, platform format, voiceover direction, music direction, and anti-patterns when the local data contains them.
5. Add alternatives as needed. Focused domain searches can surface more options; reference pages add descriptive detail.
6. Review before production. A person verifies brand fit, cultural context, current platform rules, accessibility, claims, talent, music, and asset licensing before any production workflow begins.

Keep guidance separate from production

• The bundled search scripts read packaged CSV data and print text. They do not create project files or make network requests by themselves.
• If you save the brief, generate an asset, call a media provider, or publish a campaign, treat each as a separate mutation or external action with its own destination, data, cost, and approval boundary.
• Verify contrast, captions, readability, motion, representation, and cultural meaning for the actual deliverable rather than relying on a style label.
• Verify current channel dimensions, duration, content policy, and audio rules at production time. The packaged platform and trend data is a snapshot.
• Do not repeat percentages or benchmark claims from the source as evidence.

Verify the output

A useful creative direction brief should contain:

• The campaign objective, audience, industry, channel, and brand constraints supplied by you.
• One recommended direction and clearly labeled alternatives.
• Visual style, palette, composition, effect, voiceover, music, and format notes tied to the brief rather than presented as universal truths.
• Anti-patterns and unresolved decisions.
• A verification list for platform rules, accessibility, brand approval, claims, rights, and licensing.
• An explicit statement that no asset was generated, purchased, uploaded, or published unless you separately approved that action.

Troubleshoot or continue

Continue with the Marketing Kit overview or Projects, artifacts, and checkpoints before moving from a brief to produced assets.

Know the current limits

• Search ranking is lexical BM25 over packaged CSV rows; it does not understand your market like current research or measure creative effectiveness.
• When no campaign reasoning row matches, the generator supplies generic fallback values. Those defaults require the same review as any other option.
• Packaged style, platform, trend, audio, and color references can age or encode broad generalizations. Validate each material claim and specification.
• The Skill does not generate, test, distribute, or measure creative assets.