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Apply ethical persuasion with ak:marketing-psychology

Diagnose a marketing decision barrier, select relevant behavioral models, and propose transparent, testable applications with human review.

Use ak:marketing-psychology to examine a specific audience decision through behavioral and strategic models, then turn the diagnosis into transparent, testable marketing guidance. The catalog spans foundational thinking, buyer behavior, persuasion, pricing, delivery, and growth models; it is a decision aid, not proof of how any individual thinks.

Choose a behavior question with an ethical boundary

Use ak:marketing-psychology when

  • You know the desired behavior, journey stage, audience evidence, and current barrier.
  • You want relevant models explained and translated into reviewable hypotheses.
  • You can preserve truth, meaningful choice, accessibility, and informed consent.

Choose another workflow when

  • You need clinical, mental-health, diagnostic, or individual profiling advice.
  • You want to exploit vulnerability, addiction, fear, financial distress, children, sensitive traits, or impaired decision-making.
  • You need final copy, page implementation, or an experiment build. Use the appropriate workflow after the hypothesis and safeguards are approved.

Prepare context and evidence

Provide the exact behavior, audience and exclusions, journey stage, observed friction, research or analytics evidence, current experience, brand rules, legal or platform constraints, and success plus harm measures. Separate observed behavior from inferred motivation. Use aggregate research where possible and do not attach psychological labels to identifiable people.

RuntimeInvocationAvailability boundary
Claude Code/ak:marketing-psychology ...Produces guidance through native or explicit plugin delivery.
Cursor/ak:marketing-psychology ...Slash invocation is user-verified; broader runtime parity is not implied.
Codex$ak:marketing-psychology ...Uses native Skill discovery; no invocation grants publishing or experiment authority.

Run the Skill

/ak:marketing-psychology "Explain why users may abandon an optional onboarding checklist. Use only supplied research, propose transparent low-friction hypotheses, preserve a clear skip option, and reject fake urgency, hidden defaults, or unsupported social proof"

Understand the stages

  1. Confirm the behavior, evidence, audience, context, and authority boundary.
  2. Diagnose the barrier before selecting models; check simple operational causes first.
  3. Choose the smallest relevant model set and explain mechanism, uncertainty, alternative explanations, and likely second-order effects.
  4. Convert each model into an ethical hypothesis with truthful content, reversible choice, accessibility, and harm guardrails.
  5. Define a bounded test with success, guardrail, segment, duration, and stop measures.
  6. Present guidance for human review; implementation and publication remain separate.

Keep persuasion ethical and reviewable

Influence must preserve agency

Do not use fake scarcity, fabricated authority or social proof, misleading anchors, hidden fees, obstructed cancellation, preselected paid options, coerced consent, disguised advertising, or fear-based pressure. Defaults and framing should be visible, truthful, easy to reverse, and lawful.

Treat claims such as the “Rule of 7,” 80/20 distributions, or fixed loss aversion ratios as models to test, not universal laws. Review pricing, subscription, advertising, privacy, and consumer-protection requirements for the audience and jurisdiction before use.

Verify outputs and evidence

The Skill defines no fixed output path. A useful result includes the observed barrier, evidence and gaps, selected models, mechanism, ethical application, rejected manipulative alternatives, hypothesis, variant guidance, success and harm measures, approval gates, and limitations. Ensure every testimonial, count, scarcity statement, price comparison, credential, and outcome claim is current and supportable.

Troubleshoot and know the limits

SymptomSafe next step
Too many models fitReturn to the observed constraint and choose the smallest testable set.
Motivation is inferred as factLabel it a hypothesis and gather qualitative or behavioral evidence.
A tactic reduces meaningful choiceReject or redesign it with clear disclosure, opt-out, and reversal.
Results improve but harm risesStop the test and review complaints, vulnerable segments, refunds, and long-term trust.
Runtime cannot find the SkillFollow Runtime cannot find a Skill or Agent.

The Skill does not guarantee persuasion, conversion, retention, revenue, or a correct account of customer psychology. See Marketing Kit.