Explore logo directions with ak:logo-design

Use ak:logo-design to research logo styles, colors, and industry patterns, turn an approved brand brief into image-generation prompts, and produce one or more PNG concepts through Gemini. The Skill supports exploration and review; it does not clear trademarks, create a complete identity system, deliver a production vector master, register a mark, or launch the new logo.

Choose ak:logo-design for concept development

Use ak:logo-design when

• You need logo concepts, style recommendations, a color direction, or an industry-aware design brief.
• You know the brand name, audience, positioning, desired attributes, and important constraints.
• You want to search the packaged style, color, and industry catalogs before generating raster variants.
• You can review distinctiveness, text accuracy, scalability, accessibility, source rights, and brand fit with human stakeholders.

Choose another workflow when

• You need a full brand system, naming decision, or positioning work before visual exploration. Start with the relevant Marketing brand workflow.
• You need a campaign banner rather than a reusable identity mark. Use ak:banner-design.
• You need trademark clearance, legal advice, registration, vector cleanup, print preflight, or production files. Hand the selected concept to the appropriate legal and design-production owners.
• You intend to imitate an existing mark, protected character, or living artist's recognizable work without authority.

Prepare the brand brief and provider

Before you start:

• Complete Onboarding, and confirm Marketing Kit is installed for the current runtime and scope.
• Provide the approved brand name, positioning, audience, industry, desired personality, symbols to include or avoid, color constraints, and competitors or marks that must not be confused with the result.
• Decide whether you need research and a brief only, one PNG, or a bounded batch of variants.
• Make GEMINI_API_KEY available, install google-genai, and allow provider network access only when image generation is approved.
• Choose an output directory you control and state whether existing files may be replaced.
• Plan a separate trademark and similarity review before public adoption. A local catalog search is not a clearance search.

See Runtime adapters for component-level differences.

Run the Skill

State the brand, attributes, style or industry, quantity, output boundary, and what must remain a later decision.

/ak:logo-design Create three concept directions for "Northstar Ledger", a privacy-first analytics product. Explore minimalist, geometric, and negative-space styles with a calm blue palette. White background, no copied marks, PNG drafts only; do not replace the current logo or publish

/ak:logo-design Create three concept directions for "Northstar Ledger", a privacy-first analytics product. Explore minimalist, geometric, and negative-space styles with a calm blue palette. White background, no copied marks, PNG drafts only; do not replace the current logo or publish

$ak:logo-design Create three concept directions for "Northstar Ledger", a privacy-first analytics product. Explore minimalist, geometric, and negative-space styles with a calm blue palette. White background, no copied marks, PNG drafts only; do not replace the current logo or publish

Use the packaged research and generator controls

The local search helper accepts a query and can narrow --domain to style, color, or industry. It also supports --max-results, --json, --design-brief, and --brand-name/-p.

When generation is approved, the bundled Python generator exposes:

If no --output is given, a single image uses a name such as {brand_slug}_{timestamp}.png in the working directory. Batch mode defaults to ./{brand_name}_logos and writes names such as {brand_name}_minimalist_01.png.

Follow the concept stages

1. Confirm the brief. The Skill records brand, audience, positioning, industry, personality, desired and forbidden motifs, color, wordmark needs, quantities, rights, and authority.
2. Search packaged guidance. It can query local CSV catalogs for relevant style, color, and industry rows and turn the findings into a design brief.
3. Select directions. Review the proposed concepts and prompts before spending provider quota. Reject confusing, derivative, culturally unsafe, or off-brand directions.
4. Generate approved variants. Gemini receives the prompt and writes raster PNG output. The packaged instruction requests a white background.
5. Review at multiple sizes. Check silhouette, text and spelling, contrast, color, grayscale behavior, small-size recognition, unintended symbols, and similarity to known marks.
6. Stop before adoption. HTML preview is optional and should be created only after you approve that extra local artifact. Replacement, registration, launch, publication, and production conversion remain separate work.

Keep legal, provider, and launch decisions separate

Use only names, source images, fonts, symbols, and references you are entitled to use. Avoid deceptive similarity, false certification marks, harmful stereotypes, and claims that the concept is unique or legally available without evidence.

Review outputs and evidence

For each concept, preserve:

• The approved brief, search query, catalog rows used, prompt, style, industry, aspect ratio, model request, and output path.
• Provider success or failure and the exact PNG files actually created.
• Visual review at full, small, monochrome, and high-contrast sizes.
• Text and spelling checks, source rights, potential similarity, cultural review, and open legal questions.
• The selected shortlist and every vector-production, trademark, replacement, launch, and publishing action still pending.

Raster output should be treated as concept evidence. A production handoff may need redrawing, typography licensing, spacing rules, color definitions, vector masters, monochrome variants, responsive marks, and a usage guide.

Troubleshoot safely

Continue with the Marketing Kit overview or Projects, artifacts, and checkpoints.

Know the current limits

• The packaged knowledge catalogs are broader than the generator flags. The current generator exposes 18 style choices and 10 industry choices; a catalog recommendation is not automatically an accepted --style or --industry.
• Batch generation is bounded by a fixed list of nine styles and currently passes industry="tech" internally. Do not use its batch output as evidence of industry-specific prompting for a non-tech brief; prefer deliberate single generations or correct the workflow before use.
• The generator produces raster PNG concepts, not SVG, EPS, PDF, font files, trademark evidence, or a complete brand guideline.
• The prompt requests white or transparent background behavior, while the Skill instruction calls for white. Inspect the actual pixels; do not assume background transparency or production-ready isolation.
• Model IDs, safety filters, quotas, prices, resolution, text rendering, and provider availability can change outside AgentKit.
• Generated concepts do not guarantee originality, registrability, legal clearance, brand recognition, conversion, revenue, or stakeholder approval.